Movie theaters across the country will stop screening The Da Vinci Code from today, three weeks after its general release.
The withdrawal is to make way for domestic movies, Weng Li, spokesman for China Film Corporation one of the two co-distributors of the Hollywood blockbuster on the Chinese mainland told China Daily yesterday.
The decision was made in response to calls for promotion of domestic movies by the Chinese Movie Distributors' Association, the Chinese Movie Producers' Association and the Chinese Urban Movie Theaters Association last month, he said.
"We are not against foreign films," the spokesman noted. "My company will continue to arrange their screenings in China according to market demand."
A gatekeeper at the Cineplex in Beijing's upscale Oriental Plaza said: "It is surprising news. The movie has drawn the largest number of viewers in the year."
Having made 104 million yuan (US$13 million) since its release on May 19, it was well on its way to becoming one of the highest-ever grossing foreign films.
It has been reported that its box office proceeds were approaching that of Pearl Harbor, which made 105 million yuan (US$13.1 million) as the No 2 foreign film in Chinese box office history.
Titanic is first, raking in 359 million yuan (US$45 million).
Before the movie was released in China, the Chinese Catholic church issued a notice to followers nationwide asking them to "firmly boycott" it, accusing the movie of going against, and distorting, the tenets and history of the Catholic Church.
"The contents of both the movie and the novel are totally fictional," said the notice.
(China Daily June 9, 2006)