Xu Jinglei's blog got its 50 millionth visit over the weekend.
Xu's blog is definitely the most visited in China; and, among the most popular ones in the world as well.
The film actress-director is now better known for her blog. When working on her latest work Dreams May Come True, Xu detailed the film's daily progress in her blog. And, it has proven the most effective promotion for such an art house film.
When many Chinese independent movies don't get a chance to enter mainstream cinemas, Xu Jinglei has screened Dreams May Come True for the public. And, no one can deny that Xu's blog has played a vital role in her success.
(CRI August 22, 2006)