A Chinese television commercial that features businessmen
boasting of how they win over female clients with a potency drug
has come under attack on Internet forums, prompting state TV
authorities to launch an investigation.
The commercial has been played on provincial satellite TV
stations including Shaanxi TV, Shanxi TV and Hebei TV.
"The ad has crossed the bottom line of morality," said one
Internet posting. "It is nothing but shameless."
"I can't believe TV stations would broadcast an ad like that,"
The complaints center for television commercials of the State
Administration of Film, Radio and Television (SARFT) said it had
received many complaints about the commercial, the Beijing Times
The center would report it to a higher administrative department
in SARFT for investigation and possible disciplanary action, the
The commercial for the drug, named Shengdi Meilijian -- Holy
King Charm Strong, if translated literally -- had usually aired at
cheaper time advertising slots around midnight, said Zhou, a
commercial agent for several satellite TV stations.
"On Shaanxi satellite TV for example, the price for midnight
commercials is 550 yuan (US$69) per minute," he was quoted as
Healthcare products commercials were broadcast on provincial
satellite television with the approval of the local food and drug
bureaus and broadcasting authorities, Zhou said.
"If the content was found to be vulgar, it would be impossible
to show on TV," he said. "Although local authorities have different
The drug claims to be a US-made product that improves kidney
function and boosts potency for men, as part of its name,
Meilijian, is a homophonic Chinese play on the term for the United
Salesman at Beijing Biotech Company, the agent for the product,
said the "commercial was made to leave a deep impression" after
learning of the complaints, the newspaper reported.
Last month, the SARFT announced a ban on television and radio
advertisements for weight loss, breast enlargement and other beauty
products and treatments amid fears that such commercials violated
consumer rights and endangered health.
In May, the authorities banned Ao Mei Ding, a breast-enlarging
liquid made by Fu Hua Pharmaceutical Co. and injected into more
than 300,000 women. It caused some women so much pain that they had
to have their breasts removed.
(Xinhua News Agency August 29, 2006)