China's prime time ban on foreign cartoons was imposed in
response to requests the country's kids and parents, a senior
official with the State Administration of Radio, Film and
Television (SARFT) said Thursday.
Zhao Shi, SARFT's deputy director, said at a news briefing that
"The ban meets the demands of children and parents who want to
watch domestic cartoon programs in prime time."
In contrast to Zhao's remarks, a survey conducted earlier shows
about 80 percent of interviewed Chinese children like foreign
cartoons and a certain number of them said they didn't like
Shi also noted China has not limited the import of foreign
cartoons and many television stations across the country are still
broadcasting foreign cartoons outside of prime time, according to
Many Western countries impose limits on the broadcast of foreign
productions during prime time viewing hours.
SARFT banned foreign cartoons from prime-time television
beginning September 1 which according to experts was a move to
further give the domestic cartoon industry a boost.
Cartoons co-produced by domestic and foreign animation studios
also need to obtain approval from the SARFT if they are to be aired
between 5:00 PM and 8:00 PM.
Broadcasters were told to limit use of foreign cartoons in 2000
at a time when Japanese animation dominated the market. In 2004,
the government limited to 60 percent of the total shown of foreign
cartoons that can be shown during prime time.
"China's domestic animation industry now has some momentum,"
The country produced more than 50,000 minutes of animation by
the end of August this year, exceeding the total output last year
of 42,759 minutes.
The domestic animation industry is expected to produce 70,000
minutes of animation this year, a sign the industry is developing
SARFT has approved three cartoon channels since 2004 and the
Guangzhou-based Southern TV Station will launch a new cartoon
channel in Sept. Fifteen film and cartoon production bases have
been established in recent years.
(Xinhua News Agency September 14, 2006)