Home > Learning English > Bilingual News
Business plan competition bridge dream and reality

By Li Shen
China.org.cn staff reporter

Peking University hosted the final round of the third Business Plan Competition (BPC) for university students June 6, 2010. A recycled paper packaging project developed by the team from China Foreign Affairs University won first place. 北京大学主办的第三届大学生商业创意大赛决赛在2010年6月6日落下帷幕。外交学院代表队的参赛作品再生纸制包装制品最终获得了冠军。
Seven universities in Beijing sent their teams to the competition to present business plans at the final. The Peking University team won second place with its plan for a breakfast vending machine system in subways. Third place went to the team from the University of International Business and Economics for running a psychological and physical consultation firm. Other business innovations presented include the public water dispenser network with commercial ads and public service advertising; a software company on image processing and human resources management solutions; public relations and advertisement strategy for a cosmetics brand; and a fashion company for customized clothing. 北京七所高校派出的代表队最终进入了决赛。 最后,北京大学代表队的参赛作品地铁早餐自动贩售机获得了第二名的好成绩,而第三名则是由对外经贸大学代表队的参赛作品心理咨询公司获得。其余商业创意作品包括:可以传播商业广告和公益广告的公共饮水机网络、处理图片和解决人力资源管理问题的软件公司、化妆品品牌的公关和广告战略,以及创意服饰公司。
The eight-judge panel awarded the recycled paper package project the winner for its innovation on the integration of paper recycling, package design and production and logistics. "This cycle of material collection, design, manufacturing and distribution will cut cost and ensure quality," said Hu Weihua, a judge and chairman of Cheung Kong Graduate School of Business—an MBA venture capital club. 评委组的八位评审将冠军颁给了再生纸质包装制品,因为这个作品的创意就是将纸制品循环、包装设计、生产及物流整合一体化。“这个循环集原材料收集、设计、制作及分配为一体,大大削减了成本、保证了质量”,评委长江商学院经理胡伟华说。
A judge and professor of business undertaking praised the plan's clear vision of choosing publishing houses or presses as major clients. "This would ensure capital flow and market share," she said. 一位教授商业经营的老师肯定了这个创业计划的清晰定位——选择出版社或报社为主要客户群,这极大保证了公司资本流动和市场占有率。
"Its focus on recycling matches the trend of green economy and the social responsibility of business," said Chen Mo, a judge and Brand PR director for Procter & Gamble Co. "I would like to introduce it to my friends in the publishing industry." 评委之一,宝洁大中华地区公关总监陈默表示:“这个作品的循环理念符合当今绿色经济的趋势,同时也体现了企业的社会责任感。我很想将这个项目推荐给我在做出版工作的朋友们。”

1   2    

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
- Chinese enterprises compete for mining markets
- Obama's introduction to National Security Strategy report
- Journalism competition held in Beijing
- Calligraphy exhibition explores Chinese history
- Education costs a heavy burden for Chinese families
Chinglish Corner