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L'Oréal ads banned

L'Oréal's ad campaign for Lancôme with Julia Roberts.

L'Oréal's ad campaign for Lancôme with Julia Roberts.


L'Oréal has been forced to pull ad campaigns featuring Hollywood star Julia Roberts and supermodel Christy Turlington after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed, the Guardian reports.

Swinson lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline. She complained that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."

The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

"Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," said Swinson. "Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great. This ban sends a powerful message to advertisers -- let's get back to reality." (点击《卫报》查看原文)






(China.org.cn July 29, 2011)

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