| 关于创新 |
|
| "Innovation distinguishes between a leader and a follower." |
领导者区别于追随者之处就在于创新。 |
| "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." |
当你创新时，有些时候你会犯错误。最好的方法就是赶快承认它们，并在其它创新中改进。 |
| "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." |
创新与你有多少研发资金无关。当苹果推出Mac电脑的时候，IBM投入研发的费用至少是苹果的100倍。所以说这不是钱的问题。关键在于你有怎样的团队，你的领导方式以及你对所开发的东西了解多少。 |
| 关于产品 |
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| "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." |
仅仅只问顾客想要什么，然后设法造出来给他们，这样是不行的。 因为等你终于把那种产品做出来的时候, 他们已经想要其他的新东西了。 |
| "We made the buttons on the screen look so good you'll want to lick them." |
我们把屏幕上的按钮做得相当漂亮，让人忍不住想要舔一舔。 |
| "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." |
要做质量的标杆。有些人并不能适应追求卓越的环境。 |
| 关于设计 |
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| "Design is not just what it looks like and feels like. Design is how it works." |
设计这个概念不仅仅是指产品看上去如何，或感觉怎样。设计也包括了它如何运行。 |
| "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." |
让专题小组来设计产品真的很难。很多时候，人们并不知道他们自己想要什么，直到你把结果展示给他们看。 |
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