There are 140 million people who were born in the 1990s in China, accounting for 11.7 percent of the population, the China Youth Daily reported.
The post-90s "computer mouse generation" had a modern, secure environment to grow up in and enjoyed the most advanced technology in human history. This group currently makes up the largest percentage of online users in China.
Horizon Research Consultancy Group recently released a research report on the group value and consumption behavior of the post-90s generation. The researchers found that the generation is more individualistic.
"Success" means "a happy family" and second "a great career" for the mouse generation, the study showed.
Post-90s generation consumers made many consumption decisions themselves. For example, 84.3 percent insist on buying their clothes themselves.
(China.org.cn December 7, 2011)