Chinese sportswear maker Qiaodan released a statement defending their brand, saying on Thursday that they have exclusive right over the registered trademark, and is protected by Chinese laws, Xinhua reported.
Earlier, NBA Hall of Famer Michael Jordan sued the company over unauthorized use of "Qiaodan," his name in Chinese pinyin. Jordan accused the Fujian-based company of deliberately misleading Chinese consumers about his ties to the brand.
Chinese law experts are cautioning that the company's use of "Qiaodan" lacks creativity, and Jordan's accusations will negatively impact the company's long-term development.
(China.org.cn, CNTV February 27, 2012)