Chinese sportswear maker Qiaodan released a statement defending their brand, saying on Thursday that they have exclusive right over the registered trademark, and is protected by Chinese laws, Xinhua reported.

Earlier, NBA Hall of Famer Michael Jordan sued the company over unauthorized use of "Qiaodan," his name in Chinese pinyin. Jordan accused the Fujian-based company of deliberately misleading Chinese consumers about his ties to the brand.

Chinese law experts are cautioning that the company's use of "Qiaodan" lacks creativity, and Jordan's accusations will negatively impact the company's long-term development.

(China.org.cn, CNTV February 27, 2012)

据新华社报道，我国体育用品厂商乔丹（Qiaodan）日前发布声明捍卫自己的品牌。乔丹公司周四表示，他们对注册商标拥有专属权利，受到中国法律保护。

较早时候，NBA名人堂球员乔丹起诉该公司在未被授权的情况下，使用了自己的汉语名拼音“Qiaodan”作为品牌。乔丹起诉这家福建公司蓄意联系自己的姓名，误导消费者。

国内的法律专家提醒，公司使用“Qiaodan”作为品牌其实缺乏创意，另外球员乔丹的指控也不利于公司的长远发展。