Luxury retailers are witnessing an unexpected new trend -- men are shopping like ladies and the women are buying like guys, CNBC reported.
For many years, women in the North American market made up just 1% of Ferrari's customer. Now, 10% of Ferrari owners in North America are women.
The luxury gender twist doesn't stop with cars.
"Over the last few years I have noticed a lot of people, men, are interested in shoes," shoe designer Christian Louboutin said.
That growing demand is being met by an increased supply, with famous designers including Louboutin and Jimmy Choo now designing high-end shoe lines for well-heeled men.
(China.org.cn April 4, 2012)