50 flashbacks signal reform (I)

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People wait in front of a department store in Heihe, Heilongjiang Province, on Dec. 28, 1978. Outside, temperatures dropped to minus 30 degrees Celsius. When the store opens its doors at 8:00 am, people are pictured rushing into the building. At a time run by a planned economy, people could only get food using a limited number of grain coupons.