The British Museum's online store on China's e-commerce platform Tmall.
Digital outlet proves popular with shoppers
Online shoppers in China can get their hands on souvenirs from London’s British Museum after the world famous institution launched an online shop for its products through Chinese e-commerce platform Tmall, putting it in competition with the likes of the Palace Museum in Beijing.
The online store opened in early July and on its first day attracted more than 30,000 followers, according to Chinese technology media platform 36Kr. By July 26, the store had clocked up 147,000 followers.
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