A photo taken on Dec. 28, 2021, shows billboards for a film event that's contributing to rural vitalization efforts in Haicang district of Xiamen, Fujian province, as part of the China Golden Rooster and Hundred Flowers Film Festival from Dec. 28-30. Xiamen's Haicang is currently home to 78 film and TV enterprises and has become a sought-after production destination for many filmmakers. [Photo courtesy of China Film Press]
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