China International Sports Culture Expo opens in Beijing
- By Corey Cooper
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China.org.cn, December 15, 2011
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Liu Peng (C), minister of the State General Administration of Sports (SGAS) and Chairman of the 2008 Olympic Games, and executives from SGAS view an exhibit at the 2011 China International Sports Culture Expo at the International Convention Center in Beijing on Dec. 15, 2011. Liu was given the honor of officially opening the expo. [Corey Cooper/china.org.cn] |
Featuring four distinct zones, the expo presents networking opportunities for professionals, gives visitors a chance to learn more about China's sports industry, and delights crowds with performances and interactive sports activities.
The "Sports Culture Display Area" featured booths from many of China's provincial sports bureaus and major sports associations, such as the Chinese Football Association. Beijing Sports Radio FM 102.5 broadcasted live from a special pod-shaped booth, its DJs clad in hip Adidas wear.
An "Extreme Sports Culture Zone" wowed visitors with break dancers, skateboarders, and BMX bikers performing to hip-hop beats. In the "Outdoor Sports Culture Experience Zone," attendees flocked to try out interactive games, such as a video exercise game, a video golf simulator, and the latest in exercise equipment from a variety of domestic and international vendors.
According to Pico, co-organizer for the Expo, the four-day event, lasting until Dec. 18, will feature a cheerleading competition, shuttlecock contest, as well as dance and aerobics exhibitions. Chinese sports celebrities will also sign autographs for fans on-site at Saturday Dec. 17. The event is sponsored by China State General Administration of Sports.
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