The Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31, after a successful trial run for half a year.

Han Zirong, secretary general of the organizing committee, said the program is launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games.

According to a press conference on Tuesday, official Beijing 2022 merchandise manufacturers and retailers will begin mass production and sales of products bearing official emblems of the Beijing 2022 Olympic and Paralympic Winter Games in 16 merchandise categories, including badges, clothing, ceramics and stationary, as the licensing program gets into full swing.

Sales of a limited range of Beijing 2022-licensed products generated more than 100 million yuan (US$14.7 million) in revenue since the pilot run began at 16 outlet stores and online platforms in December, after the organizing committee unveiled the official Beijing 2022 emblems.

After the launch, Officials said that the licensing projects will be found in more stores in airports, tourist sites, shopping streets in Beijing as well as retail outlets and distributors across the country, all in uniformed decoration style and with the authorization of the organizing committee.

The organizing committee vows to improve supervision and management of manufacturers and retailers to ensure the products can meet requirements in quality, health and environmental friendliness as well as meet sustainability standards.

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