The first 2022 Winter Olympic and Paralympic sponsor convention was held in Beijing on Wednesday. The Beijing Olympic Organizing Committee says it will hold more such conventions annually. 

During the two-day convention, the organizing committee demonstrated ongoing projects of market development, pre-match preparation, promotion, branding, sports, stadium construction, transportation, accommodation, Winter Olympic village, and Paralympics development. The committee also arranged cultural activities, stadium visits, and seminars for the convention participants.

Around 200 participants were at the event, including members from the International Olympic Committee, the International Paralympic Committee, the Chinese Olympic Committee, the China Paralympic Committee, the Olympic partners, official partners and sponsors of the 2022 Winter Olympics and Paralympics, athlete representatives, and other interested parties.

Han Zirong, vice president and secretary-general of the organizing committee, said at the convention that the 2022 Winter Olympics and Paralympics are the highest-level international sports events as well as landmark events in China's history. The organizing committee's market development program, as an important part of the pre-match preparation, has received enthusiastic participation from both Chinese and foreign companies. The committee has also actively cooperated with the International Olympic Committee's partners and broadcasters. Strong support from sponsors at all levels is a guarantee for the smooth progress of the preparations for the 2022 Winter Olympics and Paralympics. The committee has highly valued the sponsors and reciprocated them with a set of high-standard services and market development activities, including the 2022 Beijing Partners Club, Olympic market development dialogues, high-level talks and Olympic zones explorations, etc. 

The convention is a milestone in the preparation of the 2022 Winter Olympics and an important part of the sponsors services. Officials said that the committee will listen to the sponsors, attend to their needs, innovate in market development, and provide good services to bring a wide range of Olympic branding effects and benefits to the sponsors.

The International Olympic Committee suggested that the Beijing Olympic Organizing Committee should hold one sponsors convention a year, and increase that to two conventions a year when the games draw near.

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