Beijing 2022 Winter Olympics licensed products to go to market

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The Beijing 2022 Winter Olympics Organizing Committee on Thursday held the Beijing Winter Olympics Licensed Products Ordering Fair, the first such event this year and second overall since the launch of the Beijing Winter Olympics Franchise Plan in July 2018. At the fair were new products from 26 licensed manufacturers, all of which are scheduled to go to market after getting approval from the organizing committee. 

The ordering fair is aimed at building a platform for licensed manufacturers and franchised retailers to interact, thus facilitating the development of the franchise plan.

Through the past two sessions of public call for franchised enterprises, 26 licensed manufacturers and 45 franchised retailers have been named for developing licensed products, including precious metal products, apparel, silk, stationery items, ceramics, commemorative stamps and philatelic products, toys, handicrafts, jewelry, home textile products, clay pots and non-precious metal products such as badges and key chains. 

These products can be found in 55 franchised Beijing 2022 Winter Olympics stores across the country, as well as other locations including retail counters at Bank of China, China Post, as well as high-speed trains. An official online store has also been opened on e-commerce giant Alibaba.

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