Chinese fans enjoy virtual F1 esports events

By Zhang Rui
0 Comment(s)Print E-mail, May 30, 2022
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Though many sports events are postponed in China due to the COVID-19 resurgence, the F1 Esports Series China Championship still reached race-car fans via virtual broadcast. 

Zheng Zhaojie, a racer, competes in the F1 Esports Series China Championship on May 22, 2022. [Photo courtesy of Juss Intellisports]

On May 22, 20 virtual Chinese racing cars competed in the second round at the Formula 1 esports championship event on the Saudi Arabian and Australian racing tracks. 

Juss Intellisports, the Shanghai-based sports event organizer and promoter, for the first time, provided two different live feeds of varying commentator styles to TV broadcast and online broadcasts on 14 mainstream platforms. After the race, there were interviews with the racers. With digital cloud operations and virtual broadcast technology, Juss Intellisports offered an enhanced interactive experience for the event's audiences. 

The event provided much-needed entertainment during a difficult time for many in China. Due to pandemic prevention and control requirements, many people are quarantined and grounded at home. In Shanghai, there are no sports or cultural events currently being held.

The F1 Esports Series China Championship is the fastest sports event to resume schedule and start competitions online. Juss Intellisports said in a statement that from the liaison and communication of the driver teams to the remote production and broadcast coordination and the actual implementation, they actively cooperated with the relevant national and Shanghai local epidemic prevention policies and protocols to ensure the safety of racers, audiences, and staff.

The production and broadcasting of online competitions will likely become normalized in the future. The F1 Esports Series China Championship has offline competition implementation solutions and flexible virtual competition and broadcasting solutions. This year's event featured more standardization and professional dealings, which will help accelerate the work resumption of Shanghai's sports industry.

Formula 1, the pinnacle of motorsports, launched the China series in 2019. According to data analytics firm Nielsen, the 2020 F1 Esports Series China Championship generated over 418 million yuan ($65 million) in multimedia value, with an annual audience of more than 50 million. The next round of the F1 Esports Series China Championship will be held in Spain and Monaco on June 11.

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