China sports: Inspiring 2022, promising 2023
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E-mail China Daily, December 23, 2022
Booming industry
The sports industry has been developing in a diversified direction.
Flying discs, which are known throughout most of the world by the registered trademarked name "Frisbee", became a big popularity spurt across the country this summer.
As of mid-August, players posted over 510,000 reviews about playing the sport on Xiaohongshu, a major lifestyle-sharing platform in China, and the activity became a trending topic several times on social media platforms such as weibo and Douyin.
Stand-up paddling, or paddleboarding, was another sensation this year, as enthusiasts enjoyed a splash of pleasure of paddling in the urban areas.
Besides, more than 200 projects have been selected in the 2022 China Sports Tourism Boutique Project, to promote the in-depth integration and development of sports and tourism by creating a number of representative and influential sports tourism scenic spots, routes, events, and destinations.
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