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E-mail Xinhua, February 2, 2024
The FIFA Museum, the home of international football history and culture, reached a new milestone in 2023 by welcoming 273,000 visitors, the highest number since its opening in Zurich eight years ago.
A staff member introduces exhibits during the press preview for the new exhibition "Designing the Beautiful Game" at the FIFA Museum in Zurich, Switzerland, Oct. 12, 2023. The FIFA Museum in Zurich presents the exhibition "Designing the Beautiful Game" from Oct. 13, 2023. (Xinhua/Lian Yi)
A further 350,000 online visitors explored the museum's digital exhibitions, while six million fans around the world engaged with the museum's cultural and educational content over the course of the year, the museum announced on Thursday.
"We are delighted to have connected with a vast community of football and culture lovers, both in person and through our digital platforms. The year 2023 was highly successful in carrying out the FIFA Museum's mission and responsibility to share the magic of football with the entire world," said Managing Director Marco Fazzone.
The museum's diverse program began in February, 2023, with the guest exhibition "Paolo Rossi, un Ragazzo d'oro", in collaboration with the Paolo Rossi Foundation, offering an intimate portrayal of the life and illustrious career of the Italian football legend.
The special exhibition "211 Cultures. One Game", which explored the unique football cultures of each of FIFA's 211 member associations, concluded in August. This was followed by "Designing the Beautiful Game", a collaboration with the prestigious The Design Museum in London, offering visitors a fresh and inspiring perspective that examines the relationship between football and design throughout history and illuminating how the sport has evolved.
The museum also embraced the digital realm with the launch of its first virtual reality experience. Using state-of-the-art technology, the experience transports visitors into the historic atmosphere of the Estadio Centenario during the inaugural FIFA World Cup in 1930 and takes them on the iconic journey of the SS Conte Verde, the ship that brought the then FIFA President Jules Rimet and teams from Europe and Brazil to Uruguay for the tournament.
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