Toyota
Toyota logo [hdcarpictures.com] |
Brand Value ($M): 24,198
Brand Value Change 2011 vs. 2010: 11%
Website: http://www.toyota.com/
Toyota rebounded 11 percent in brand value, demonstrating the resilience of strong brands. To reassure the public following the recall of almost 8 million cars with a potential uncontrolled acceleration problem, Toyota introduced an extended warranty. A panel of NASA experts exonerated Toyota in early 2011, finding that driver mistakes were responsible for most of the reported incidents. Toyota increased sales by 8 percent to 8.4 million cars worldwide in 2010.
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