Stephen Elop [conversations.nokia.com]
Nokia is one of the world's largest cell phone makers, accounting for 21 percent of total tax revenue of Finnish companies in 2002. Although it sold 450 million cell phones, much higher than Apple, the company still lagged in the smart phone market. Under the pressure of Apple's iphone and Google's Android phones, Nokia's position as a market leader was threatened. When Elop took over Nokia last year, he promised that he would adopt a series of reforms to reverse the company's embarrassing failures in the smart phone market. However, his efforts neither saw significant results nor formed strong centripetal force in management. It is an indisputable fact that the hardware and software of Nokia is outdated. Under his reign, Nokia continued to fail to compete with Apple or Google in the smart phone race.