Top 10 world's most valuable athlete brands

0 Comment(s)Print E-mail Forbes.com, November 20, 2012
Adjust font size:

Athlete brands are calculated by subtracting the average endorsement income of the top 10 athletes in a particular sport from what the athlete earns from endorsements. The intent is to capture the value premium the athlete's name has on Madison Avenue versus the other top endorsers in the same sport.

 

   Sachin Tendulkar

 

Sachin Tendulkar,one of the 'Top 10 world's most valuable athlete brands in 2012'.

Sachin Tendulkar [Forbes.com] 
Brand Value: $10 million

Tendulkar is widely considered cricket's all-time greatest batsman and could earn much more than the $16.5 million he raked in from endorsements last year were it not for his refusal to pitch alcohol or tobacco. His biggest backers are Adidas, Coca-Cola, Castrol and Toshiba.

1   2   3   4   5   Next  


Print E-mail Bookmark and Share

Go to Forum >>0 Comment(s)

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Enter the words you see:   
    Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter