Top 10 world's most valuable athlete brands

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   Kobe Bryant

 

Kobe Bryant,one of the 'Top 10 world's most valuable athlete brands in 2012'.

Kobe Bryant [Forbes.com]
 Brand Value: $18 million

Bryant's 14 All-Star game selections are the third most all-time among NBA players, and his brand strength is illustrated by his jersey being the third-most popular in the U.S last year and top seller in the NBA internationally. He cashed in $32 million from endorsements primarily for Nike, Smart Car and Turkish Airlines.

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