China's outbound market is now 1.2 times bigger than the U.S.'s and 3.5 times bigger than Japan’s. In the near future, China may become world's largest outbound tourism market.
"In the past year, the number of Chinese citizens traveling abroad still remains a high growth trend, with both the market size of 70 million people and the tourism services trade deficit of over 20 billion U.S. dollars hitting a new record. China has contributed 30 percent to the growth of international tourism market and become a very steady growth pole of world tourism economy," Dai Bin, president of China Tourism Research Institute, said at the news conference of the "Annual Report of China Outbound Tourism Development 2012" held on April 11, 2012.
Thanks to its nearly 1.4 billion population and steady growth in economy, Chinese outbound tourism will continue to maintain a sustained growth trend, said Dai.
According to investigation of the outbound tourists in 2011, over 65 percent are young and middle-aged tourists between 25 years old and 44 years old and the number of outbound tourists with a bachelor degree or a junior college degree is the most, accounting for nearly 70 percent.