According to survey date by the Global Blue, 68 percent of Chinese tourists spend between 21 percent and 50 percent of their tourism budgets on shopping, and 25 percent of them even spend between 51 percent and 80 percent of their tourism budgets on shopping.

Zhang Wei, marketing manager of the North China region of the Global Blue, said, “In 2011, Chinese outbound tourists' total expenditures on shopping had increased by 58 percent from 2011, their per capita expenditure on shopping had reached 813 euros, and the average shopping budget of the Chinese outbound tourists to Europe was as high as 10,000 euros. According to our statistics, Chinese tourists have turned into the largest shopping group in the world, followed by Japan and Russia. Chinese tourists' favorite shopping country is France, Singapore ranks second and Germany ranks third.”

According to the calculation by the Satisfaction Degree Group under the China Tourism Academy, Chinese outbound tourists' Composite Satisfaction Index of 2011 was 82.23, just reaching the level of “being satisfied.” The tourists' opinions on travel agencies and traffic were high, but their opinions on public services were low and the single satisfaction index was only 72.03.

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