Mexico and the European Union (EU) have agreed to promote cooperation in tourism, the Mexican ministry of tourism said Sunday.

"Europe represents a key market for the growth of tourism in Mexico," Tourism Minister Claudia Ruiz Massieu was quoted in a press release as saying at a meeting Saturday with EU consuls based in Mexico.

The Mexican government is working to "consolidate a larger international presence" with increased trade and investment flows, and "tourism is a priority due to its great capacity to spur economic development," the minister said.

In January 2012, Mexico's tourism ministry and the European Commission signed a joint declaration to strengthen tourism cooperation between the two sides.

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