A Bouyei woman plays the traditional instrument, the yueqin, in a performance. (Photo/China Daily and Xinhua)

"Developing mountain tourism is direly needed for poverty-relief efforts, especially for places like Guizhou with abundant mountains," says Wei Xiaoan of the World Tourism Cities Federation. Marketing relies heavily on mountains and programs focused on sightseeing, leisure, sports, education and health. Highlighting different destinations' unique characteristics is vital to the tourism boom, he believes. "Don't underestimate mountain tourism," he says. "Take Guizhou－its tourism consists of ... mountains, ethnic diversity and rural scenery."

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