Eyeing the popularity of the children's animation Peppa Pig in China, Merlin struck a licensing deal with production company Entertainment One to build attractions based on the Peppa Pig brand in 2017.[Photo/Xinhua]
Merlin to open more Peppa Pig, Legoland attractions in China
British operator of visitor attractions Merlin Entertainment plans to open more Peppa Pig and Legoland attractions in China, following the launch of the world's first Peppa Pig World of Play in Shanghai in October, said a China Daily report Wednesday.
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