China and the UK have been cooperating for several years now on wildlife protection. Ahead of President Xi Jinping's visit to the UK, The Duke of Cambridge Prince William has spoken to CCTV, calling on the world to increase awareness of protecting animals.

Prince William, Duke of Cambridge delivers a speech to a live audience of students and the largest Chinese TV station CCTV1, on the illegal wildlife trade, at the Maughan Library King's College building on October 19, 2015 in London, England. [Xinhua]

Wherever you are watching this program, in this hall or at work, with your friends or families, glad to see you.

Britain's Prince William pays a lot of attention to the protection of animals. This March, he visited the Asian Elephant Protection and Breeding Base in south west China's Yunnan Province, for a close encounter with the elephants there.

"In the first 33 years since I was born, we've lost about 70 percent of African elephants. Those left, 20,000 were killed every year. That's 54 killed every single day. Those who suffered most are some of the poorest people on this planet ..." William said.

And China's recent conservation endeavours include a deal announced by President Xi Jinping during his September visit to the US, of a near-complete ban on the import and export of ivory products. Prince William praised the country's efforts.

"I'm totally convinced China can become a leader in wildlife protection. Yours influence in the world means you can change the phase of conservation in this century..." William said.

And the Prince also said that these conservation efforts will go down in history and will make later generations proud.

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