The 84th Academy Awards ceremony drew a larger-than-expected TV audience and set social media abuzz on Sunday, Reuters reported. Some 39.3 million Americans watched the ceremony on television, up from 37.6 million in 2011, according to preliminary ratings data. Broadcaster ABC said it was the second largest TV audience for the Academy Awards since 2007.
※Meanwhile, the Internet was abuzz with Oscar talk as millions of people watched and chatted online before and after the telecast. ABC said four million people visited website Oscar.com or used an Oscar smartphone app on Sunday alone. Social media tracker Trendrr said social activity during the show doubled from 2011 to 4.2 million hits on Sunday.