The three-day London Book Fair opened Monday at the Earls Court, attracting publishers from about 60 countries.

According to Steven Williams, CEO of the book fair's official Public Relations agency Midas, books from three countries, Armenia, Georgia and Croatia, came to the book fair for the first time.

"About 250 seminars will be held and we hope that the number of visitors could be at least the same with last year," he said.

At the London Book Fair this year, the market-focus country is Turkey.

Ebubekir Ceylan, deputy director of the Yunus Emre Institute, told Xinhua that they would promote the Turkish culture, history and literature at the book fair to international readers.

"This is one of the biggest book fairs in the world," he said. "We brought the best and most renowned Turkish writers and the examples of Turkish literature so that British and other international audiences can see."

"In recent year, Turkey is trying its best to promote its culture abroad," he added. The Yunus Emre Institute now has 40 branches worldwide, with the aim to make other people know more about Turkish culture.

According to Ceylan, around 200 Turkish publishers have come to the book fair this year, while famous writers will take part in different activities. However, the Nobel prize winner Orhan Pamuk didn't come.

The London Book Fair was started in 1971 and is regarded as the world's second largest marketplace for copyrights trading only after the Frankfurt Book Fair in Germany. Endi

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