Rolls-Royce cars, one of the Britain's iconic brand autos, officially launched its first dealership here on Monday with an aim to tap into the country's growing demand for luxury automobiles.

Paul Harris, regional director for Rolls-Royce Motor Cars Asia Pacific, said the firm's expansion to Cambodia was thanks to the country's rapid economic growth in the last decade and rising demand for luxury cars.

"We are very happy to see our brand blossom in yet another Southeast Asian market," he said at the launching ceremony. "We have seen positive signs in this market thanks to a burgeoning economy and therefore a growing base of highly successful, entrepreneurial customers."

Rolls-Royce Motor Cars gave authority to a Cambodian HGB Group Co., Ltd to be the first dealer in Cambodia.

Ray Long, managing director of HGB Group Co., Ltd, said the company has planned to establish a new, luxurious four-car showroom and a post-sales facility in Phnom Penh by year end.

Speaking at the event, Cham Prasidh, Cambodian Minister of Industry and Handicraft, said that the country has seen a growing number of middle-and high-class families thanks to better economic situation.

"I'm very confident that Rolls-Royce cars will have room to grow in Cambodia because the country has many Oknha (tycoons), so they have money to buy them," he said, noting that the price of a 2014 model Rolls-Royce car was about 950,000 U.S. dollars ( including taxes) in Cambodia.

The minister estimated that currently there have been more than 10 Rolls-Royce cars in the country.

Rolls-Royce Motor Cars said that 3,630 cars were delivered globally to customers last year with each selling above 273,000 U. S. dollars, not included local taxes. Endi

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