NAIROBI, June 23 (Xinhua) -- Kenya's corporate organizations on Friday launched an initiative to position the country as a regional hub.

Through a campaign dubbed "Why the Future is Kenya", business leaders are drawn from the financial, technology, service and hospitality sectors to celebrate Kenya's status as East and Central Africa's investment hub.

Speaking during the launch of the campaign, Safaricom CEO Bob Collymore said that Kenya is ahead of her peers thanks to factors including increasing innovation, a thriving business environment, as well as a rising middle class.

Business leaders have partnered with government to develop mechanisms on how Kenya will further leapfrog to the next level.

Speaking on behalf of the participating business leaders, Ahmed Rady, General Manager, Coca-Cola Central, East and West Africa Ltd., noted that, just like other businesses, the company believes that investing in people creates the right environment for businesses to thrive, thus generating jobs and other opportunities.

"My message to the world is that growth and prosperity in Kenya is happening and that we are proud to be part of this growth. We want to see this country become the Africa's commercial powerhouse. Kenya is the gateway to East Africa and the regional commercial hub. You all know that many international companies are choosing Kenya as their hub in Africa. This clearly shows that Kenya can rise higher and become the gateway to Africa", Rady said.

The corporate titans also pledged to work together to increase global appetite for inward investment in Kenya.

There was a call for action for the private sector members to take advantage of the innovations being spearheaded by various individuals who have tactically been able to provide some of the solutions aimed at improving the business environment. Enditem

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