Roundup: Chinese fashion brand releases fairy tale-inspired dresses, denim wear at New York Fashion Week

0 Comment(s)Print E-mail Xinhua, February 11, 2019
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NEW YORK, Feb. 10 (Xinhua) -- Young Chinese fashion designer Lan Yu's namesake brand LANYU displayed its fall/winter 2019 collection at New York Fashion Week (NYFW) on Sunday, highlighting ready-to-wear dresses and delicate denim wear.

Themed Les Fees de LAN, the show involved 50 looks, covering dresses, suits, tops and other outfits. It was the sixth time that the brand participated in the NYFW since 2016.

Staples of this season's collection include bright-colored, ornate evening dresses, as well as denim wear decorated with fine embroidery and beading.

Another feature of the show was a white silk Chinese suit with a painting of mountains and waters, which was also the only handicraft work on display, as the painting was made with Su Xiu, or Suzhou embroidery.

Su Xiu is a traditional Chinese craft widely known for a complex variety of stitches and nature-themed beautiful patterns.

The new collection was inspired from the fairies depicted in literature and movies, including the Blue Fairy in the Disney animated film Pinocchio, Thinker Bell in a namesake Disney animated film, and the Wicked Fairy in the tale of Sleeping Beauty.

To the designer and her team, those elements evoked their imagination on a world of freedom without limitation and boundaries.

The collection was also designed for Lan Yu's fans around the world, as they dubbed themselves as "blue fairies," because "Lan" in Chinese is a homophone of blue, Chen Jiyuan, CEO of Lanyu Couture New York, told Xinhua.

As one of China's new generation of designers, Lan Yu incorporates traditional Suzhou embroidery with haute couture, which is renowned for its elegant, intricate style and photo-realistic quality.

Founded in 2005, the brand LANYU has specialized in haute couture, ready-to-wear attire and accessories, as well as bridal collections, which has enjoyed high popularity among Chinese celebrities.

So far, the designer has run offices in Beijing, Shanghai, Paris, and New York. Overseas business of the brand focuses on retail both at brick-and-mortar showrooms and on its website, as well as rental of wedding dresses.

"Our sales in New York has doubled in 2018 (compared with the previous year)," Chen said, adding that they are currently working to build collaboration with local boutiques and e-commerce platforms. Enditem

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