Namibia's national railway company starts rebranding strategy

0 Comment(s)Print E-mail Xinhua, April 25, 2019
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WINDHOEK, April 25 (Xinhua) -- TransNamib, Namibia's national railway service provider on Wednesday revealed its new image at the TransNamib railway station in the capital Windhoek.

The rebranding follows the management's realignment of strategy in an attempt to increase revenue.

Minister of Works and Transport John Mutorwa said Namibia could become a hub within the region of Southern African Development Community (SADC) and transport was one of many ways of achieving this objective.

"It is my strong belief that if we prioritize the support and commitment toward railways, this will helps us to fast track the implementation of proper logistics infrastructures and we can conveniently position Namibia as the logistics hub in the SADC region," said Mutorwa.

The rebranding strategy, according to Mutorwa, could help fulfill Namibia's desires to increase interconnectivity with neighboring countries such as Angola, Botswana, Zambia and Zimbabwe.

TransNamib has seen a growth of about 8 percent in freight volumes and 7 percent in revenue over the past year, which was "the best in ten years and therefore we TransNamib need to build on this going forward," according to its CEO Johnny Smith. Enditem

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