ROME, Oct. 10 (Xinhua) -- Aeroporti di Roma (ADR), the company that runs Rome's Fiumicino Leonardo da Vinci Airport, signed an agreement with China's online travel agency Ctrip on Thursday.

The agreement was signed during a signing ceremony on the sidelines of the TTG Expo, an Italian tourism fair held in the coastal city of Rimini.

The agreement, inked by ADR's Chief Commercial Officer Fausto Palombelli and Ctrip's General Manager of Destination Marketing Amanda Wang, aims to expand the Rome Airport's presence in the Chinese tourism market as well as "to improve the personalized service that it can offer to Chinese tourists," according to ADR.

"I'm really proud to announce the signing of this agreement ... which will make the bond stronger between China and Leonardo da Vinci (airport)," said Palombelli.

According to Palombelli, Leonardo da Vinci Airport currently boasts connections to 12 Chinese cities with 7 airlines, and posted a 30-percent year-on-year increase of passengers to and from China this summer.

Through Ctrip's channel, the Rome's Airport also aims to anticipate the trend of Chinese tourism, shifting from travel groups to more high-end individual tourism and the MICE (meetings, incentives, conferences and exhibitions) industry.

It is part of a broader China-oriented strategy implemented by Rome's Airport also in terms of consumer experience, offering Chinese consumers with signs in Chinese language, Mandarin-skilled shopping assistants, the availability of China's popular payment systems such as WeChat Pay and Alipay, and a direct VAT discount inside the airport's Tax Free mall, among others. Enditem

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