SUVA, Sept. 28 (Xinhua) -- Fijian consumers have been warned against the issue of misleading and bait advertising by businesses on the island nation.

According to Fiji Broadcasting Corporation (FBC), the Consumer Council of Fiji (CCF) confirmed on Monday that they have received 119 complaints in relation to misleading and bait advertisement in the last nine months.

CCF Chief Executive Seema Shandil said some traders are using sale gimmicks and luring consumers into their stores.

Shandil said they have come across cases where sale prices have been put on items that are not available or are in very less quantity.

"What we have seen from the complaints that we have received there have been instances where actually customers as soon as the doors of the retail shop or outlet opened, they entered only to be told that the item is not available and it has been sold out so how can that be possible. It however can be concluded that it is a cunning way to get customers into your shop."

Advertisers have also been warned that they should be more upfront and honest with consumers at all times and have the right price tags on what is sold on the shelves.

The Consumer Council of Fiji is a statutory consumer agency that promotes and lobbies for consumer rights and interests in the island nation. Enditem

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