NAIROBI, April 12 (Xinhua) -- Kenya said on Friday that it is keen to increase the number of African tourists who visit the country in order to boost revenues from the service sector.

June Chepkemei, chief executive officer at the Kenya Tourism Board (KTB), said that the country attracted 1.96 million foreign travelers in 2023 with about 41 percent of the arrivals coming from Africa.

"As part of our strategy to grow more numbers into Kenya, we are well aware that the African continent is a low-hanging fruit to focus on as we nurture our footprint in a highly competitive global tourism landscape," Chepkemei said in a statement released in Nairobi, the capital of Kenya.

She noted that Africa, which has a population of about 1.2 billion people, has the capacity to fully sustain the tourism sector if well harnessed.

Kenya has already rolled out a string of successful marketing initiatives including roadshows in the West African markets of Nigeria and Ghana as well as initiatives targeting East Africa travelers, Chepkemei said.

She observed that eased visa restrictions and stronger travel trade partnerships propel 38 percent growth in visitor arrivals from Southern Africa to Kenya in 2023. Enditem

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