According to a news conference held on August 1, the 1st Sichuan International Tourism Expo (SITE), jointly hosted by the government of Leshan, the Sichuan Tourism Bureau and the Sichuan Expo Bureau, will be held from September 26, 2014 to September 29 in Crystal Square in Emei, Leshan.
SITE is not only a tourism event open to visitors from at home and abroad, but it is also the most important travel activity in Sichuan this year. Sichuan province intends to use SITE to build a significant platform to internationalize its tourism market and promote the construction of a province that is both economically developed and a world-class travel site. SITE will serve as a professional tourism brand expo, involving tourism products, corporations and services. The Tourism Expo, together with the Science Expo and the Wine Expo, will be dubbed the three professional expos of Sichuan, creating a brand effect which will boost the rapid development of Sichuan tourism, said the head of the Sichuan Tourism Administration.
SITE 2014 will adopt "Tourism Trade, Opening Up and Cooperation" as its theme, and will focus on the concept of "Enjoying Sichuan, A Land of Natural Abundance." The expo is dedicated to improving the industrialization, marketization and internationalization of the Sichuan tourism industry by setting up a platform for exchange, cooperation and trade, which will enhance Sichuan's reputation and competitiveness as a world tourism destination.
The Sichuan International Tourism Expo will cover 58,000 square meters of exhibition space, including six major sections: trading of tourism products, exhibition of tourism commodities, displays of tourism images, network exhibition, themed activities and related activities.
The Expo's Image Exhibition Hall covers an area of 16,000 square meters, divided into four pavilions: Sichuan Pavilion, Foreign Pavilion, Domestic Pavilion, and Leshan Pavilion, representing the rich tourism resources of 30 countries and regions, friendly cities, major provinces and cities, Hong Kong, Macao and Taiwan regions, and Leshan in Sichuan. The Commodity Exhibition Hall, with an area of 12,000 square meters, mainly displays unique tourism products and souvenirs from foreign and domestic locales as well as from Sichuan and Leshan. A great number of activities will be held during the exhibition, including a global tourism development forum, Sichuan tourism projects promotion conference and competitions between tourism routes. SITE will also display information on thousands of national travel routes and tours, and major travel agencies will arrange many activities. It is expected that the number of visitors to SITE will reach 400,000, and tourism investment, purchase and trade at the expo is expected to reach 100 billion yuan, which the province hopes to increase by 30% on a year-on-year basis.
At present, the preparation work is going smoothly: fundamental construction projects have been completed, and the four pavilions have been erected in accordance with designs. SITE's Exhibitors and visitors can now learn more about the expo through its official website (www.site.gov.cn, www.scite.cn) and the mobile messaging app Wechat.