The Chinese International Channel of China Central Television (CCTV) has just undergone a transformation since the beginning of the new year, aiming to better cater to different groups of global audience.

 

CCTV-4, a state-run international channel broadcast in mandarin, China's official language, since 1992, began to be aired in three editions -- Asian, European and American -- since Jan, 1, a CCTV spokesman said.

 

"The transformation is aimed at providing programs in line with the audience's daily schedule and viewing habits, and nearly 13 percent Asian edition programs are about Taiwan," he said, adding more Olympic programs are injected in the three editions.

 

Meanwhile, the European edition focuses on cultural and service programs, introducing Chinese history and the country's reform and opening-up, while the American edition features more art and entertainment programs, he said.

 

(Xinhua News Agency January 3, 2007)