Top 10 China fashion moments 2012
- By Elsbeth van Paridon
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E-mail China.org.cn, January 5, 2013
Shanghai’s quest for sustainable design
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Gong Jia Qi, winner of Shanghai Fashion Week’s Ecodesign Award 2012.[Photo/Ecouterre.com] |
Sustainable fashion, or eco-fashion, has been the fashionable mot du jour for several seasons now. As is the case with larger sustainable design, the goal is to create a product with consideration for the ecological and social impact it will have. In terms of fashion, that basically entails having a garment last for multiple seasons instead of just one week. Hong Kong-based NGO Redress, organizer of the Ecochic Design Award Competition, created the contest’s first Chinese mainland installment in October at Shanghai Fashion Week. During a grand finale which saw 10 designers vying for a shot at global publicity, the prize was awarded to designer Gong Jia Qi. As far as her collection goes, I’ll just say: Not everybody necessarily likes broccoli, but it’s always just a matter of time before something turns from catwalk special to ubiquitous dinner found everywhere.
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