Beijing boosts tourism with new products, discounts

Beijing kicked off the 2025 China Tourism Day on Monday with a launch event in Fengtai district. 

Under the theme "Discover Beijing's Endless Charms," the celebrations introduced a rich package of cultural and tourism offerings, including 100 innovative travel products, over 500 public-benefit events, and financial support totaling more than 150 million yuan (US$20.77 million), all designed to make travel in the capital more accessible and exciting.

The celebrations also featured a city-level main event in Fengtai district and supporting activities across 15 districts of the city. 

A total of 512 measures are announced, covering seven key areas such as accommodation, shopping, and entertainment. These measures include ticket discounts and public performances, benefiting travelers of all ages.

In addition, seven themed zones were across the city districts, covering vacation experiences, tech showcases, gourmet tastings, cultural products, performances, and consulting services. 

This year's celebrations focused on introducing brand-new cultural and tourism products to boost local businesses. Over 100 innovative travel products were unveiled, including first stores, new policies, travel routes, cultural creative products, and more. 

In support of these efforts, Beijing has introduced policies aimed at encouraging new forms of consumption in the cultural and tourism sectors. The city has also allocated 10 million yuan of subsidies to consumers.