Beijing holds conference to boost inbound tourism

The 2025 Beijing Inbound Tourism Development Conference kicked off Tuesday in the Chinese capital, aiming to attract more international tourists to the city.

At the conference, the Beijing Municipal Bureau of Culture and Tourism introduced 10 themed travel routes that blend the city’s must-see classics with its rising hot spots.

Ahead of the conference, over 270 travel professionals from over 40 countries and regions road-tested six of the themed routes, immersing themselves in Beijing Central Axis, industrial tourism, canal culture, Great Wall heritage, technological innovation, and more.

During the recent Dragon Boat Festival, 67,000 inbound tourists spent 720 million yuan (US$100 million) in the Chinese capital, marking increases of 35.8% and 41.1% year on year, respectively.