Fashion meets music at dazzling BazaarGala in Shanghai

The inaugural BazaarGala brought together celebrities from the worlds of fashion and music for a two-day event in Shanghai's Jiading district on June 28-29, attracting over 30,000 attendees and generating more than 1.5 billion online engagements.

Zimomo from the Labubu franchise appears on stage with pop icon Jackson Wang during the 2025 BazaarGala in Shanghai, June 28, 2025. [Photo courtesy of SMG]

The event, organized by Shanghai Media Group (SMG) in partnership with Harper's Bazaar China and Warner Music China, featured a red carpet, awards presentation and concert.

On the first day, celebrities from the fashion, music, film and TV industries, including Amy Chen, Victor Ma, Mika Hashizume, Teens in Times (TNT), Victoria Song, Sun Nan, Tan Jianci, Jackson Wang, Wen Muye, Zhang Ruonan and even the global pop culture phenomenon Labubu, walked the red carpet, showcasing their style and generating significant buzz.

Pop group Teens in Times (TNT) perform during the 2025 BazaarGala in Shanghai, June 28, 2025. [Photo courtesy of SMG]

The gala celebrated excellence across multiple industries, honoring standout talents including Zhang Ruonan as the actress of charism, Wen Muye as influential director, and TNT as national group. The event crowned Jackson Wang and Victoria Song as BazaarGala King and Queen, respectively, while recognizing Tan Jianci with the fashion and music super icon distinction, and Sun Nan as national singer, among other recipients.

"I'm just doing my thing the best way I know how," pop star Jackson Wang said during his acceptance speech. His new album, "MagicMan 2," which he says reflects his journey of self-discovery, is set for release on July 18.

"Take care, and focus on yourselves first," Wang told the crowd at Shanghai International Circuit. "Honestly, we're all drowning in information overload every day — it's easy to lose sight of who we are. That's why I hope we in showbiz can give you positive energy. Let the stars you love uplift you when life gets hard."

The evening's notable moments also included Jackson Wang's onstage interaction with Zimomo, a character from the popular Labubu franchise.

Pop singer Mark Tuan performs during the 2025 BazaarGala in Shanghai, June 29, 2025. [Photo courtesy of SMG]

An ensuing concert featured high-energy performances by artists including Victor Ma, Liu Yu, Nana and Didi Ouyang, Qi Wei, TNT and Sun Nan, drawing enthusiastic responses from fans.

The event continued into the next day with a spectacular, genre-spanning eight-hour performance marathon featuring 10 acts, including Leon Chan, Mark Tuan, Sha Yiting, Shan Yichun, and Stringer.

Zhang Ruonan accepts the actress of charisma award during the 2025 BazaarGala in Shanghai, June 28, 2025. [Photo courtesy of SMG]

The two-day extravaganza featured approximately 100 artists and generated widespread attention on social media, with related hashtags appearing on hot search lists 113 times.

Tan Jianci accepts the fashion and music super icon award during the 2025 BazaarGala in Shanghai, June 28, 2025. [Photo courtesy of SMG]

Organizers said they have ambitious plans for future editions. "It was my vision to fuse music and fashion for innovation, breaking boundaries and setting new standards through premium production to establish a fashion benchmark for 2025," said Wang Xiaobai, general manager of the Entertainment Innovation Department at Trends Media Group and director of Harper's Bazaar. "This event will continue in the future, as its debut has generated exceptional anticipation."