Pop Mart hosts 2025 Pop Toy Show in Beijing

Editor's note: The 2025 Pop Toy Show (PTS), hosted by Pop Mart, lit up the China National Convention Center in Beijing from Aug. 1-3. With the theme "Back to Play," the exhibition gathered over 100 designer toy IPs from around the world, dozens of pioneering artists and cross-industry IP collaborations, showcasing innovation and diverse cultural exchanges in the industry. The event attracted numerous toy fans and industry professionals to experience a feast of toy art and creativity.

Visitors explore the 2025 PTS at the China National Convention Center in Beijing, Aug. 1, 2025. A wide range of Pop Mart IP booths attracted large crowds of designer toy enthusiasts. [Photo by You Jiaxin/China.org.cn]