“康养经济”培育消费新热点
E China's Huangshan City leverages TCM resources to boost healthcare tourism

8月27日，游客在位于黄山市屯溪区的新安养生馆体验针灸。作为新安医学的发源地，安徽省黄山市结合本地深厚的中医药底蕴，培育打造“康养旅居”产业。当地创新健康消费新模式，以“黄山小住”官方平台为突破口和发力点，引导特色民宿、非遗课程、药食同源、中医诊疗等资源与旅游人群需求进行精准匹配，吸引了众多游客在旅居中体验康养，成为暑期消费新热点。据统计，今年以来，来到黄山市体验康养的游客已超过270万人次。[新华社记者 周牧 摄]

A tourist tries traditional Chinese medicine acupuncture therapy at a healthcare center in Tunxi District of Huangshan City, east China's Anhui Province, Aug. 27, 2025. Huangshan City has taken advantages of its abundant traditional Chinese medicine (TCM) resources to develop the healthcare tourism industry, offering tourism projects such as homestays, intangible cultural heritage courses, medicinal cuisine, and TCM treatments. Over 2.7 million tourists seeking wellness experiences have visited Huangshan since the beginning of this year. (Xinhua/Zhou Mu)