Conference explores new paths for Hainan FTP's global outreach

The 2025 International Communication and Collaboration Conference is held in Haikou, Hainan province, Aug. 27, 2025. [Photo provided to China.org.cn]

Wang Bin, head of the Publicity Department of the Hainan Provincial Committee of the Communist Party of China, emphasized the vital role of international communication in boosting the global visibility of Hainan Free Trade Port (FTP) at the 2025 International Communication and Collaboration Conference held on Aug. 27 in Haikou, Hainan province.

The conference, co-hosted by Hainan Broadcasting Station and the Academy of Contemporary China and World Studies, gathered senior officials, experts and scholars to discuss new approaches to international communication in the context of China's evolving global role.

"For Hainan FTP to further enhance its global recognition and attractiveness, international communication plays a crucial role," Wang said. He called for a more targeted and influential communication system that not only conveys the port's policy advantages and vitality to global investors, but also showcases Hainan's ecological beauty and cultural charm to the world.

Hainan FTP will officially launch its island-wide special customs operations on Dec. 18, marking both a milestone in its development and a signal of China's firm commitment to high-standard opening up.

Gao Anming, editor-in-chief of China International Communications Group (CICG), noted the international community is paying close attention to Chinese modernization and the practices it generates, which provide valuable opportunities to share China's story. 

He added that to better promote mutual learning between China and the world and to enhance China's international image, the key lies in building a more effective international communication system. 

The event also featured the launch of the "China & World" International Online Communication Platform Partnership Program, the inaugural appointment ceremony of experts to the Hainan Free Trade Port International Communication Expert Committee, and the unveiling of a talent training initiative jointly developed by Hainan International Media Center and the Communication University of China's Hainan International College.

During a series of thematic exchanges, experts put forward ideas ranging from shaping Hainan's media identity to highlighting its role as a showcase of China's opening up. Zhu Yannan, director of the Development Research Center of the National Radio and Television Administration, suggested creating a global identity for Hainan's broadcasting, expanding media partnerships, and integrating into the digital cultural services trade system.

Wu Shicun, chairman of the Board of Directors of the Huayang Center for Maritime Cooperation and Ocean Governance, said that Hainan FTP should be developed into a highlight of China's opening up. He underscored the importance of telling the story of openness through the special customs operations and showcasing green, low-carbon development through Hainan's role as a national pilot zone for ecological civilization.

Four panel discussions were also held covering a wide range of topics, including new international communication pathways for Hainan's special customs operations, ways to enhance communication efficiency in the AI era, and the rising influence of younger generations — from Gen Z to Gen Alpha — in shaping international communication.