Coach to debut over 20 new items at CIIE

The opening of the eighth China International Import Expo in Shanghai fully reflected China's confidence in advancing high-level opening-up and promoting global cooperation and mutual benefit, Liliana Lucioni, president of Coach China, said on Wednesday.

"As a brand that has participated in the CIIE for seven consecutive years, we deeply appreciate the expo's role as an open, inclusive, and co-creative platform that connects Chinese and international businesses," Lucioni said.

"The CIIE not only enables us to introduce our latest global and local innovations to Chinese consumers ahead of the market, but also offers valuable opportunities to explore new pathways of shared growth with our local partners," the executive said. "Its growing influence and spillover effects allow us to truly experience the vitality and openness of the Chinese market, laying a strong foundation for building deeper emotional resonance with the younger generation."

"At this year's CIIE, Coach will debut more than twenty new products, continuing to bring Chinese consumers innovative, exciting, and distinctive experiences as we create moments of 'expressive luxury' together," Lucioni said.