The 2025 "Connecting Cultures: Brazil–China" project opens in Brazil

Internet influencers from China visit São Paulo Museum of Art in São Paulo, Brazil on November 11 (TAO XING)  

The 2025 "Connecting Cultures: Brazil–China" project was officially launched in Brazil on November 10, marking a new step in promoting cultural and environmental exchange between the two countries.  

On November 10-18, on the sidelines of the 30th Conference of the Parties (COP30) to the United Nations Framework Convention on Climate Change,  the project brings representatives of several Chinese media and  Internet influencers to the Brazilian cities of São Paulo, Iguazu and  Rio de Janeiro to conduct interviews and site visits. These activities  will focus on ecological management, sustainable tourism and  China-Brazil cooperation, fostering deeper people-to-people exchange. 

Travel vlogger Chen Liwan  expressed her joy at receiving the invitation from the Brazil Tourist  Board (Embratur) to participate in this event. Previously, she'd mainly  learned about Brazil through films and books. This time, having the  chance to visit the Latin-American country in person, she feels very  privileged and is full of expectations for the upcoming itinerary. 

Young calligraphy vlogger Xu  Chutao said that he hopes to gain a deeper understanding of Brazil. He  also plans to share authentic images of Brazil with Chinese audiences  through his social media. Additionally, during the event, he will  showcase Chinese calligraphy and other intangible cultural heritage to  the Brazilian public, promoting cultural exchange between the two  countries. 

The main event is organized by the Embratur and supported by the China International Communications Group (CICG) Center for the Americas. 

Moreover, on November 18, the CICG  Center for the Americas, in collaboration with the Embratur and the  Confucius Institute at the Universidade Federal Fluminense, will jointly  host a forum titled Planning and Development: Insights and Experiences  for Sustainable Growth in Rio de Janeiro, focusing on the sustainable  development practices of China and Brazil and sharing stories of  ecological civilization.